About Us

Welcome to Americas leading in-store and @ home professional teeth whitening website. Our singular goal is to ensure that your smile goes from ordinary to extraordinary. All of our products are made of industry leading ingredients, and whether it be our in-store or @ home formula, you can feel confident that they are the same powerful teeth whitening remedies.

Our formulas are continually evaluated and updated to ensure that you achieve that glamorous smile. All of our formulas consist of either carbamide peroxide or hydrogen peroxide, the only two ingredients that are proven to whiten your teeth. Do not be fooled by substitute formulas, non-peroxide formulas or lesser strength formulas.

Whatever shade your teeth are today, we have the formula to give you the smile that you always wanted.

We recently introduced our newest formula called SB-44, which has been formulated to eliminate teeth sensitivity that can happen during the whitening process. We also recently introduced our Pro-Flash whitening system for our in store services that can create your glamorous smile in as little as 15 minutes. When you visit us at our stores, be sure to ask about this exciting new process.

Having a glamorous smile gives you confidence, enhances your appearance, and makes a great first and lasting impression.

Our professional grade formulas are a fraction of the price that you would pay at your local dentist. You could pay up to $750 with your dentist. Our in-store services and @ home formula have been rated by our customers as superior to the Zoom process that most dentists use.

We have made that extraordinary smile possible for over 150,000 people through 2014!

Take a look at both our in store services and our diversified collection of @ home whitening offerings in our online store. We take pride in making people feel better about their smile and helping them achieve the smile that they always wanted.

Are you ready to look and feel your best?

Click here to view pricing

Thank you for taking the time to review our company offerings.  We look forward to seeing you soon in our stores or in the convenience of your home.  Having a white smile is life changing and rewarding.  Remember, if your smile is white you are Smiling Bright!

David & Kimberley